Essence ov Being is a “Meta-Physical” virtual brand project I conceived and created to demonstrate the full-spectrum of Design + AI technology under the right creative leadership.
This project serves as a laboratory for the future of branding, where traditional luxury craftsmanship meets the cutting edge of Generative AI and Adobe design software.
I created the branding (e.g., logos and other brand identity assets), videos, and social media marketing photos below from concept, through design (of the products, product details, and model), to post-production.
Below is a short campaign video for an EovB luxury bag.
Design & Brand Concept
The Vision: Exploring the boundary between the authentic and the artificial, the project asks if a virtual brand can possess a “soul” through intentional, human-powered design.
Design Language: I created a “Spartan” minimalist aesthetic of striking silhouettes and graphic sigils, drawing deep inspiration from Zen Buddhist philosophy and contemporary fashion icons.
Strategic Framework: Grounded in evolutionary psychology, this project utilizes my proprietary analytical system to cultivate an audience that rejects mass-market mediocrity.
Product Realization: Successful brands often license their name (while determining the overall aesthetics for licensors). I created a practical licensing guide for home furnishings, accessories, and sneakers for EovB.
Through EovB I demonstrate that a brand can be designed and strategized in a matter of days, not months or years.
The creative director of the future must be part philosopher and part technologist—capable of scaling systems and mastering emerging tech to create “magic” in an increasingly digital world.
Brand Assets
